Press Releases
July 15, 2008 - FOR IMMEDIATE RELEASE
SPEED ADDS NEURAL-THX SURROUND TO HD
BROADCAST SERVICE
KIRKLAND, WA. July 15th, 2008, - Neural
Audio Corporation, a market leader in developing
advanced audio and surround sound technologies,
announced that SPEED, one of the fastest-growing
sports cable television networks in the country,
has integrated Neural-THX Surround professional
products for their HD programming schedule
covering NASCAR, Grand Am, IndyCar and more.
"Neural-THX Surround has significantly helped
bring SPEED into the HD and 5.1 world with
tremendous ease and simplicity," said Bruce
Shapiro, coordinating technical producer for
SPEED. "The MultiMerge and UpMix units keep us
covered across a variety of HD efforts."
The Neural-THX Surround MultiMerge and
Neural-THX UpMix professional products allow
broadcasters and networks to manage their stereo
and surround sound content so that the viewer at
home receives a constant, natural and enveloping
surround sound experience. The technology
removes unwanted pops, clicks and audio dropouts
associated with a typical HD broadcast using
both stereo and surround sound audio.
"We are very pleased to be working with SPEED to
support their HD programming initiatives," says
Geir Skaaden, Neural Audio CEO. "The incredible
growth of the network and its HD programming is
exciting for motor fans who want the best audio
experience possible.”"
The Neural-THX Surround sound technology is the
result of a partnership between audio pioneer
THX Ltd. and Neural Audio to jointly develop and
market surround sound technology solutions to
the automotive, broadcast, game and consumer
electronics manufacturers. Today, the technology
has been adopted by hundreds of television
affiliate stations and leading consumer
electronics brands, including Sony, Yamaha,
Denon and Pioneer.
About SPEED
SPEED is the nation's first and foremost cable
television network dedicated to motor sports and
the passion for everything automotive. From
racing to restoration, motorcycles to movies,
SPEED delivers quality programming from the
track to the garage. Now available in more than
78 million homes in North America, SPEED is
among the fastest-growing sports cable networks
in the country and, the home to NASCAR on SPEED
and an industry leader in interactive TV, video
on demand, mobile initiatives and broadband
services. For more information, please visit
www.SPEEDtv.com,
the online motor sports authority.
About Neural Audio
Neural Audio is a leading audio technology
company providing solutions for entertainment
creation, distribution and playback. Through
Neural-THX® Surround, the fastest growing new
surround sound format in the world, and other
audio signal processing software, Neural
directly enhances the consumer audio experience
for home entertainment, TV and radio broadcast,
automotive, portable devices and computers.
Partners and customers include; THX Ltd., XM
Satellite Radio, DaySequerra, Harris
Corporation, Yamaha Corporation, Sony
Corporation, Pioneer Electronics, Onkyo
Corporation, Denon Electronics and Marantz
America. For more information, visit
www.neuralaudio.com or
www.neuralsurround.com.
###MEDIA CONTACTS
Jackie Broo
Communications Manager, Neural Audio Corporation
Email: jackie@neuralaudio.com
Office: +1-425.814.3200, ext. 116
Mobile: +1-513-304-9514
Dakx Turcotte
Director, Marketing and Business Development - Neural Audio Corporation
Email: dakx@neuralaudio.com
Office: +1-425-522-0635
Mobile: +1-206-499-5855
With an event of this magnitude (Superbowl), it was important for the NFL to implement a technology that could deliver a seamless surround sound solution to our international broadcast partners while providing 100 percent compatibility with all consumer systems worldwide."