Press Releases
February 1, 2008 - FOR IMMEDIATE RELEASE
SUPER BOWL XLII BROADCASTS GLOBALLY IN
NEURAL-THX SURROUND
First Time International Television Audiences
will Experience the Super Bowl
in 5.1 Surround Sound
Super Bowl XLII, Glendale, Ariz., February 1,
2008 – Neural Audio Corp., THX Ltd. and the
NFL have teamed to deliver the HD international
broadcast of Super Bowl XLII in Neural-THX®
Surround. The Neural-THX Surround technology
will enable international TV viewers to
experience the game in 5.1 surround sound for
the first time ever.
A total of 57 international broadcasters will
televise the game to 223 countries and
territories in 30 languages with the HD signal
going to 30 broadcast partners and 28 countries.
The live broadcast from University of Phoenix
Stadium in Glendale, Ariz. will begin at 3pm PST
on February 3.
“We are very proud to be a part of the NFL’s
efforts to expand the excitement and experience
of professional football to the world,” said
Geir Skaaden, CEO, of Neural Audio. “The NFL’s
partnership with international broadcasters and
their dedication to finding new technologies
that make the game more accessible and enjoyable
to the global audience should be commended.”
Neural-THX Surround provides a revolutionary new
approach to surround sound production and
playback for live broadcasts. It enables
broadcasters to create and deliver true,
multichannel surround sound experiences using
minimal bandwidth over stereo channels. For the
Super Bowl, the technology will let the NFL’s
on-site broadcast teams produce the game in 5.1
surround sound then transmit the sound mix in a
stereo format to audiences around the globe.
Television viewers can then decode the 5.1 mix
using any AV receiver featuring Neural-THX
Surround.
“The Neural-THX surround technology helps us
provide our growing international audience a
better, more immersive experience,” said Jeff
Howard, senior executive for engineering and
broadcast technologies at NFL Network. “With an
event of this magnitude, it was important for
the NFL to implement a technology that could
deliver a seamless surround sound solution to
our international broadcast partners while
providing 100 percent compatibility with all
consumer systems worldwide.”
Neural-THX Surround is the result of a
partnership between THX Ltd. and Neural Audio to
jointly develop and market surround sound
technology solutions to the content creation
communities and consumer electronics
manufacturers. The technology is being
integrated in an estimated 70 percent of new
audio-video receivers, from companies such as
Sony, Pioneer, Yamaha, Onkyo, Integra, Denon,
Marantz, Inkel and Sherwood. Neural-THX Surround
AV receivers are being shipped worldwide.
Neural-THX Surround professional broadcast
products are exclusively distributed by Harris
Corporation.
For Super Bowl viewers who do not have access to
AV products featuring Neural-THX Surround, they
can still experience the game’s soundtrack using
existing surround sound formats.
ABOUT NEURAL AUDIO
Neural Audio, through its Neural-THX®
Surround technology and unique audio
optimization technologies, has become the key
enabler in the delivery of high quality content
for the TV, radio, game, Internet, home theatre
and mobile markets. Key broadcast partners and
customers such as XM Satellite Radio, Yamaha
Corporation, Sony Corporation, Pioneer
Electronics, Onkyo Corporation, Denon
Electronics, Marantz America and Harris
Corporation have adopted Neural Audio
technologies to provide the best quality audio
available today to their customers. For more
information, please visit
www.neuralaudio.com, or
www.neuralsurround.com.
ABOUT THX LTD.
THX Ltd. was founded by filmmaker George Lucas
to improve the way movie audiences experience
the sights and sounds of feature films on the
silver screen. The goal, then and now, is to
continually improve the entertainment experience
through strict engineering performance
standards, innovative product designs and
breakthrough technologies. Leading companies
from around the globe count on THX to help them
create better, more innovative products and
services. For more information, visit
www.thx.com.
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THX MEDIA CONTACTS:
Graham McKenna
Sr. Manager, Global PR
THX Ltd.
415-492-3900
gmckenna@thx.com
Jackie Broo
Communications Manager, Neural Audio Corporation
Email:
jackie@neuralaudio.com
Office: +1-425.814.3200, ext. 116
Mobile: +1-513-304-9514
Sunok Pak
Hill & Knowlton (for THX Ltd.)
415-281-7129
sunok.pak@hillandknowlton.com