Press Releases
FOR IMMEDIATE RELEASE
Adoption of Neural-THX® Surround Increases Among Major Consumer Electronics
Manufacturers
Neural-THX is Taking Surround Sound to the Next Level With Content in Radio, TV,
Video Games and Portable Music Devices
KIRKLAND, Wash., September 5, 2007 – Neural Audio Corporation and THX Ltd. have
seen their Neural-THX Surround technology gain worldwide acceptance over the
past year, now being integrated in an estimated 70 percent of new audio-video
receivers, from companies such as Sony, Pioneer, Yamaha, Onkyo, Integra, Denon
and Marantz.
"Neural-THX Surround has received an overwhelmingly positive response from the
CE community, broadcasters, game developers and other content creators," said
Robert Hewitt, vice president of sales at THX. "It is with Neural-THX Surround
technology that our CE partners are enabling their customers to experience truly
engaging sonic presentations of their favorite surround sound content through
both traditional and new distribution mediums.”
In addition to the home receiver launch in January of 2006, Neural-THX Surround
is a leader in surround radio broadcast through XM Radio, and The Classical
Radio Network (CPRN), as well as a number of commercial broadcasters across the
United States. Neural-THX technology has also been adopted by over 150 TV
stations in four countries, including affiliates of all the major US TV networks
such as ABC, CBS, Fox and NBC.
“Rapid adoption of a new audio technology only happens when it provides a
significant improvement in the way consumers experience entertainment,” said
Geir R. Skaaden, Neural Audio CEO. “The Neural-THX Surround technology provides
that leap in the way consumers can now experience surround entertainment at home
or in their cars. The alliance created by Neural Audio, THX, content providers
and entertainment system manufacturers allows Neural-THX Surround to bring
surround sound entertainment to the next level.”
Neural-THX Surround enables a bit rate-efficient and stereo-compatible
representation of multi-channel audio. The technology accommodates the
transmission of surround sound, even for applications with analog mixing
constraints, audio compression and limited bandwidth such as digital audio,
video broadcasting and Internet streaming.
About THX LTD.
Born out of George Lucas’ vision to improve the movie-going experience, THX is a
driving force in cinema, post-production, car audio and home entertainment. THX
is dedicated to developing new ways to make the creation, delivery and
presentation of entertainment content more efficient, more powerful and more
enjoyable. Today, the world’s premier commercial cinemas, post-production
studios, car audio systems and home entertainment products incorporate THX
technologies and have achieved the coveted THX Certified status. For more
information, visit www.thx.com.
About Neural Audio
Neural Audio, through its Neural-THX® Surround technology and unique audio
optimization technologies, has become the key enabler in the delivery of high
quality content for the TV, radio, game, Internet, home theatre and mobile
markets. Key broadcast partners and customers such as XM Satellite Radio, Yamaha
Corporation, Sony Corporation, Pioneer Electronics, Onkyo Corporation, Denon
Electronics, Marantz America and Harris Corporation have adopted Neural Audio
technologies to provide the best quality audio available today to their
customers. For more information, please visit
www.neuralaudio.com, or
www.neuralsurround.com.
Neural Surround™ is a trademark owned by Neural Audio Corporation, THX is a
trademark of THX Ltd., which may be registered in some jurisdictions. All rights
reserved.
CONTACT:
Jackie Broo
Communications Director – Neural Audio Corporation
Email: jackie@neuralaudio.com
Office: +1-425-814-3200 x:116
Mobile: +1-513-304-9514
Dakx Turcotte
Marketing and Business Development Manager
Neural Audio Corporation
Email: dakx@neuralaudio.com
Office: +1-425-814-3200 x:135
Mobile: +1-206-499-5855
Graham McKenna
PR Manager - THX Ltd.
Email: gmckenna@thx.com
Office: 415-492-3946